Elan Group, a Gurugram-based developer, has appointed Shahrukh Khan as its brand ambassador. Shahrukh Khan’s global popularity and trendsetting approach align with brilliance.
“His journey – marked by passion, resilience, and greatness – resonates deeply with Elan group’s vision. This association is more than an endorsement, it is a powerful synergy of ambition, perfection, achievement and the relentless pursuit of perfection – values that define both ‘Elan Group’ and ‘Shahrukh Khan’, the stars and icons in their respective fields,” reads the company statement.
“With Shahrukh Khan as the face of the ‘Elan Group’, ‘Elan’ Brand is all set to further transcend the boundaries and redefine opulence and sumptuousness. Elan Group stands as the driving force behind ultra-luxury real estate. With a portfolio of 15 projects spanning residential, commercial and mixed-use development. Brand ‘Elan’ is not just redefining the skyline, but it is also setting new benchmarks and scales in architectural excellence and opulent and luxurious living,” the company said.
Greatness is achieved by those who dare to push boundaries – Shahrukh Khan
Expressing happiness over the collaboration Shahrukh Khan’s statement reads, I have always believed that greatness is achieved by those who dares to push boundaries. ‘Elan Group embodies that fearless spirit, and I’m delighted to be a part of this association.’
“I am beyond honoured to welcome Shahrukh Khan to the ‘Elan Group’ family. At Elan Group, we don’t just build projects – we create icons. Shahrukh Khan is more than just a Superstar – He is phenomenal. His larger-than-life presence, influence, and relentless pursuit of perfection align seamlessly with Elan’s philosophy and the Elan’s brand.” Said Akash Kapoor, Director, Elan Group.
Bollywood Celebrities and Real Estate Tie Ups
Earlier, Amitabh Bachchan roped in as a brand ambassador by a leading developer.
“Amitabh Bachchan has not only reinvented himself to stay relevant but has also created a personal bond and an emotional appeal with one and all, which is in sync with the Gera brand ethos.”, a report published in Hindustan times said.
Bollywood’s power-couple, Kareena Kapoor and Saif Ali Khan endorses TREVOC, a realty-firm. The company popular for its timeless elegance and luxurious properties is a making headlines must aristocrats. The developer majorly focus on Gurugram real estate, Dwarka Expressway, Gold Course road and Southern Peripheral road.
Vicky Kaushal, the-actor winning hearts for a stellar performance in the movie, Chava is the brand ambassador for Birla Estates. His involvement in creating brand presence via blogs, podcasts and more renders informative zeal to property buyers.
Shahid Kapoor and his wife Mira endorse Shapoorji Pallonji real estate. Particularly for their upcoming project in Bavdhan, Pune. Other than these, Hritik Roshan and Boman Irani are also the brand ambassadors for reputed developers.
Also read: B-Town Celebrities clinch Capital Gains amid Mumbai Real Estate Boom
In the past couple of years particularly from 2016 to 2021 Bollywood celebrities have chosen real estate for investment. It includes Amitabh Bachchan, Akshay Kumar, and more. Recently, Sonakshi Sinha invested in an apartment worth Rs. 56.1 crore in Mumbai.
The Mumbai real estate in January 2025, witnessed the sale of four luxury apartments by celebrities. The total sell value for them stands at Rs. 122.42 crore.
With Bollywood celebrities trusting non-liquid assets as an investment paradise, a debate over a haven for investment arises.
2024 – Top B-Town Investors in Mumbai Real Estate maps Rise of Alibag as Investment Destination
With the chill breeze running across the country, Mumbai real estate and Bollywood raise the warmth of prosperity. Call it the city of dreams or India’s financial capital, Mumbai remains the topic of discussion amongst aristocrats. As curtains are rolling down in 2024, here is a recap of houses of billionaires from B-town. These homes embrace classic and stylish lifestyles that ascend the charisma of the most expensive houses in Mumbai.
The year belonged to investors, here’s the recap of some most expensive houses in Mumbai.
Mahanayak, Amitabh Bachchan is leading here also. Big B bought a land parcel in Alibag for Rs. 10 Crore. Alibag is the choicest destination for celebrities as its tranquil natural panoramic view of the Arabian Sea mesmerizes everyone.
Senior Bachchan bought this plotted development by HOABL (The House of Abhinandan Lodha). It is the second big real estate deal for Amitabh Bachchan with the developer after he bought a land parcel in Ayodhya.
